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Client

Local Authority of Croydon

Job Title

Communications & Engagement Lead

Pay Rate

£25.06 an hour PAYE/£32.62 an hour UMBRELLA

Hours

36 Hours a week (Mon-Fri)

Duration

Initial 6 Month Contract

Location

HYBRID WORKING-2-3 days a week based in BWH,Croydon

Description

Key Accountabilities and Result Areas: Key Elements:

Providing communications support to children's services to deliver Family Hub objectives
This will involve:
* Designing, delivering and evaluating strategic communications campaigns to meet an agreed set of outcomes and measures
* Ensuring SMART evaluation is integrated into all work and monitored to improve delivery
* Developing communications that inform and involve the council's diverse communities and stakeholders, considering different needs
* Thinking ahead, gathering intelligence on policy and operational developments in the service, developing communications plans
* Providing expert advice to the Executive Mayor, cabinet members and senior managers on communications
* Building and maintaining strong, effective relationships with external partners

To manage the council's reputation in the media, providing a proactive and reactive media relations service Family Hubs

* Preparing proactive media plans and materials including press releases
* Arranging media facilities and supporting media interviews
* Issues management - horizon scanning, providing media handling advice and preparing plans and reactive lines.
* Responding to media enquiries in a timely fashion
To support the delivery of a high-quality communications service for the council

* Ensuring the co-ordination of communication activity within the team by keeping colleagues and managers briefed
* Working with peers to identify and develop the most effective channels and high quality content for corporate communications
* Working with colleagues to monitor, research and report on audience perceptions
* Championing the council's transformation agenda in improving and modernising how we work and how we deliver services
* To champion, promote and demonstrate the council's values in all aspects of the role
* To be a positive ambassador for the council and Croydon, maximising our influence and creating opportunities to enhance reputation
* Working with the resilience team in the delivery of crisis communications.

To support the communications and engagement managers as a senior member of the team
This will involve:
* Managing all aspects of a communications campaign or project to agreed timescales and budget, with regular reporting to stakeholders
* Taking a flexible approach to support the delivery of organisational and team priorities
* Thinking creatively, inspiring and supporting colleagues, and constructively challenging to ensure improvement.
* Keeping up to date on current thinking in communications, sharing this knowledge with peers and applying to activities
* Managing any budget for communications activities to ensure cost effectiveness and value for money

Essential experience:

· Extensive experience of development and delivery of effective communication strategies

· Experience of effective proactive and reactive media relations

· Experience of managing crisis communications effectively, providing a rapid response and sound handling advice

· Strong political acumen, with experience of working in a highly politicised environment

· Experience of budget management within a marketing and communications environment

· Experience of overseeing projects that require graphic design, digital and print expertise.

· Experience of developing and delivering successful campaigns which meet the right organisational outcomes.

· Experience of all aspects of creating video content - from filming through to editing.

· Experience of producing, publishing and managing high impact content across a wide range of channels, including traditional, digital, social.

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