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A client of ours in the Chelmsford area are recruiting a Senior Digital Marketing Executive to join their team. This is a full-time permanent position working Monday - Friday 9.00am - 5.30pm and paying £30,000 - £35,000 per annum depending on experience.

Key Duties include but are not limited to:

Website Management: Oversee the maintenance, optimisation and development of the website to ensure an exceptional user experience and high conversion rates. Collaborate with the sales team and web developers to implement improvements.
SEO: Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and drive lead generation. Conduct keyword research, on-page optimisation and backlink building.
PPC (Pay-Per-Click) Advertising: Manage and optimise PPC campaigns across platforms such as Google. Analyse performance and adjust strategies as needed for many brands and regions.
Newsletters: Create and manage email marketing campaigns, including the design, content, segmentation and analysis of performance. Ensure newsletters are engaging and informative.
Social Media Management: Develop and implement social media strategies to enhance brand awareness, engage with the audience and drive traffic to the website. Manage company profiles on platforms such as LinkedIn, Twitter and Facebook.
Graphic Design: Oversee the creation of visual content for digital marketing campaigns, ensuring all graphics align with the brand identity.
Planning and Reporting: Develop digital marketing plans and campaigns. Regularly report on key metrics, performance and ROI to senior management. Use data-driven insights to inform and adjust strategies.
Content Creation: Lead the content strategy and production for the company website. Ensure content is relevant, valuable and aligned with the company goals.
Liaising with Manufacturers: Maintain strong relationships with manufacturers to ensure consistent brand messaging and collaboration on co-marketing opportunities.
Skills and Experience required to be considered for this Senior Digital Marketing Executive position:

Bachelors degree in Marketing, Business, Communications or a related field OR 5+ years of experience in digital marketing, preferably in a B2B setting.
Expertise in website management, SEO, PPC, email marketing, social media and content creation.
Experience with tools such as Google Analytics 4, SEMrush, Moz, and social media analytics platforms.
Proficiency in graphic design software (e.g. Adobe Creative Suite) and content management systems (e.g. WordPress).
Experience in the manufacturing or industrial sector desirable.
Familiarity with CRM software (e.g., Salesforce, HubSpot).
Knowledge of HTML, CSS and basic web development principles.
Excellent communication skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Great Benefits to working for this company include:

23 days holiday + bank holidays + birthday off
Free on-site parking
Regular company social events
Agile working
Employee assistance programmes
Cycle to work and more.
If you feel like you meet the above criteria & would like to be considered for this Senior Digital Marketing Executive position, please apply with your CV and contact Abi at Prime Appointments for a confidential chat. #officejobs