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Digital Account Manager
As a Digital Account Manager, you will:
* Run campaigns across Paid Social, Display, PPC (not all are required and can be learnt on the job).
* Schedule campaigns and occasionally write ad copy for Paid Social or PPC.
* QA and optimise digital campaigns, offering solutions to improve efficiencies.
* Manage campaign budgets.
* Manage external digital partners where applicable for any campaigns that are outsourced.
* Keep up to date with new media opportunities across digital.
* Establish strong relationships with new and existing clients at all levels.
* Manage existing client campaigns across all media channels devising plans and strategies and leading plans from start to finish.
* Liaise with Account and Delivery Executives to ensure all account admin is up to date, including specs and deadlines, delivery reports etc.
* Lead on projects, managing the direction of work and ensuring the team are kept on schedule and on-brief.
* Manage the profitability of accounts and identify areas for client growth.
* Be confident at presenting and be able to communicate your thoughts and ideas effectively.
* Contribute to new business pitches alongside the wider team.
* Be able to utilise planning and research tools to aid in the justification of media plans.
* Be able to confidently manage client expectations.
* Identify and solve any problems that may arise.
Skills Required:
* Experience using Paid Social and/or Google Ads.
* Experience using Google Analytics.
* Understanding of tracking and pixel implementation.
* Analytical thinking.
* Organised and forward thinking.
* Keen eye for detail.
* Problem solving skills.
* Excellent communication.
* Ability to work as part of a team or independently.
* An ability to follow processes.
* Confident at presenting.
* Able to mentor younger members of the team.
* Experience using Keynote, Powerpoint, Word, Excel and Google Workspace.
Work Experience Required:
* 2+ years digital media experience in an agency or equivalent
